Sera Group
Sera is the home for people who live for food: chef-led events, food travel and a community of obsessives. More than 75 events since 2023, from a Hong Kong speakeasy beneath A. Wong to four nights on Sifnos. Sera is our first brand. There are more seats to fill.
Ticket 001 · Sera. The home for people who live for food. 75+ events run since 2023, 95% sold out.
Ticket 002 · the Sera app, in the kitchen. In development: One app for a life lived around food. Sera runs today on eatwithsera.com; the app is what we’re building next.
Banners from past Sera nights, 2024–2026.
What we’re building
Sera gives a serious love of food somewhere to live. Everything is built on access to the authentic: behind the pass, into the kitchen, next to the chef, inside rooms that don’t take bookings. And all of it is shared with people who care as much as you do.
Go once and it’s a great night. Keep going and it stops being something you attend and becomes the way you live.
The room comes first. Technology exists to improve people’s experiences, then gets out of the way.
Behind the pass, into the kitchen, next to the chef, inside rooms that don’t take bookings.
Community is there to make the night better: who you sit next to, what you learn, who you meet again.
More revenue in chefs’ pockets. The people cooking are the point.
Running has one. Film has one. We’re building food’s.
What we’ve served
A Sera experience runs from a single evening to a week abroad. Each one is a format Sera created and repeats.
Chefs and hosts who have cooked with Sera: Nancy Silverton, Hélène Darroze, Andrew Wong, Calum Franklin, Tom Booton, Karan Gokani, Luke Selby, Michael O’Hare, Charlie Tayler, Honey Spencer, Sally Abé, Romy Gill MBE, Julius Roberts, Lap-fai Lee.
Some of the chefs and hosts who have cooked with Sera.
“Sera is the new club for hardcore restaurant enthusiasts.”
Brand partners
Minuty · Acqua Panna & S.Pellegrino · OpenTable · Deliveroo · Miele
Chefs open the place they’ve always dreamed of, for one night.
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A single food culture, cooked by the people who know it best.
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New openings, for our community, before the public.
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Iconic international chefs, brought to London.
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The meals chefs cook for each other, in private.
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Food trips built around a place’s kitchens and producers.
Tap to see what we served →Some of the country’s best chefs show you, up close, how they do it.
Tap to see what we served →Also on the list: The Sunday Roast, Secret Burger Club, Secret Pizza Club, The Speakeasy, The Supper Club, Breakfast by…, After Hours.
Pull up a chair
Founder
Deliveroo’s first employee. Nine years from launch to global scale: UK Commercial Director, launched APAC, Global Head of Business Development, £1bn+ in contract value signed.
Sera takes the same operator playbook (supply, demand, city playbooks) and points it at the one thing delivery can’t do: the room itself.
Founding CTO
Fifteen years building products and platforms. West Point graduate and US Army Captain. Ran the 24/7 operations centre overseeing all Army personnel in South Korea. Product and platform roles at RedOwl through its sale to Forcepoint; led infrastructure at Cybrary; founder of DoneOps.